Review of a "Ken McCarthy interview with Brad Fallon" By Gerard LeBlond

This is LeBlond, Gerard LeBlond from http://www.sellinfoproductsonline.com/ and about four weeks prior to posting this blog I discovered an online marketing technique that is beyond fabulous.

I promised to give up the details in a later posting and this is it!

Let me explain. But first... some background history.

Ken McCarthy, an ecommerce guru from New York, sent me an email that turned out to be important.

Ken wanted to let me know that he had earlier interviewed an online marketer by the name of Brad Fallon. Up until that point I had never heard of Mr. Fallon. But Ken's email message motivated me to find out more so I followed a link that took me to one of his pages were I downloaded two MP3 files of the conversation that the two had several days earlier.

I listened carefully to those audio files and took copious notes about selling info products online. What Brad Fallon had to say about search engine positioning literally floored me.

Based on those notes I decided to write this review of the interview.

Who should read on? Good question!

If you're interested in selling info products online and you want to know how to improve your ranking in the major search engines you'll want to read on.

Here's the text of Ken's email to me:

To GerardLeBlond: My interview with Brad Fallon on common sense search engine marketing is up.The call - like all "System" calls – is 100% pure content.No fluff, no filler, no 'teasing' you to buy something else. Brad shares what he learned at last week's "Search Engine Strategies Conference" in San Jose.Some new breakthroughs:* Easy ways to combine the power of search engines with PR to get free advertising* How to use 'blogs' to get get better search engine positioning* Simple, but powerful things every web site owner can do to improve his search engine ranking - without hiring or being an expert If you're looking for more traffic without paying an arm and a leg for it, I'm sure listening to it will be very profitable way to invest your time. Here it is: http://www.thesystemseminar.com/brad/interview.htmlBest, Ken Visit: http://www.moretrafficnow.com/ The System, PO Box 42, Tivoli, NY 12583, USA

Here are my notes from the interview:

• Brad is a search engine entrepreneur who actually makes a fantastic income from an online business that isn't involved in selling online courses on "how to market online";
• 90% of info out there is about selling info on internet marketing;
• But there is a ton of opportunity for selling other items or services on the internet;
• He opened his online store sometime around October of November of 2003 with very little traffic and then, after doing some search engine optimization he got his first order on Jan 5, 2004 and his business blossomed from then on;
• His profit margins are 30 to 50% for selling hard inventoried items.
• At first, he and his wife started selling out of their house then they had to take over the basement then they had to do it out of a small office and then they had to get a small warehouse… all in 8 months!
• The name of his ecommerce site is www.myweddingfavors.com
• Brad remembered and took to heart two major points that Ken McCarthy had impressed upon him earlier in his carrier: Point 1... the ideal business centers around selling information because of the great advantages info products possess and
  Point 2: your ecommerce site doesn’t have to be perfect... forget perfection... the important point to remember is 'just start doing anything'. You can always fine-tune later but get your site up and running NOW... DO Something Now and worry about fixing it later;
• If you know how to consistently place your site in the top 10 search results of google you essentially have a license to print money;
• It takes some work, and it takes some study to get good solid search engine positioning results;
• Brad attended Danny Sullivan’s search engine optimization seminar in San Jose between 2 and 5 August 2004 and he learnt about the value of "Blogging";
• Blog = short for web log; a simple content management software that lets writers put in reverse chronological order thoughts on a website.
• Each blog ends up on it’s own web page, created by the blogging software, and the pages get saved and archived.
• Blogging is becoming more and more popular in leaps and bounds.
• Brad Fallon referred a book called “The Cluetrain Manifesto: The End of Business As Usual” talks about how companies will interface with the public in 2000 and beyond.
• Brad brought up another book called “We The Media” in which any person can become the media.
• With blogs you can add researched materials on a regular basis to the internet thereby helping you become part of the “media”.
• Now let’s look at the marketing aspect of blogs.
  
  1st; there is software that’s available for free use that allows a blogger to create web pages without even knowing html.
  
  One company that lets you do this is at www.blogger.com for free.
  
  Google bought blogger.com
  
  Moveabletype.com is another company involved in providing blogging software.

• Every time you post an entry in your blog and every time someone leaves a comment on your entry each become separate and new web pages.
• Pages on web sites are important because generally the websites with more pages tend to rank higher in the search engine ranking scheme.
• The more content you have the more groups of key words you end up having and with different combinations of those key words and you have a better chance of coming up with even weird search phrases that someone might use to find what they are looking for and which happens to jive with what your site has to offer.
• You end up having more shots at more apples by having more content richness and more diverse, but related, pages.
• But now things get really interesting when people comment on your blogs. Why? By leaving comments on your blog they are contributing to your site’s content and it's on their dime and time! Wow!!!!
• 2nd benefit of having all those pages is that you end up getting more navigable links that point to your site from those blog pages and search engines rank partly on how many pages link to your site.
• It’s easy to post on your blog and if you make 5 posts in one day you’ve added 5 pages to your site.
• Add a little ad at the top of your blog’s formatted page and this ad should have a navigable link to your website.
• You can also create a link strip, with the links to all of your websites and legitimize presence of the different sites by calling that link section “this site is sponsored by the following supporters:”, at the bottom or side of your blog page that appears in all the blogs.
• Since blogs tend to update their content a lot google tends to crawl through blogs often and if you have a link on a blog it will tend to be found quickly by the search engines.
• Here's an important note: "Submitting your site to google is a complete waste of time. Don’t waste the time, energy or money".
• One technique that can help is to get one link from a blog that has a decent page rank can get your site listed highly by google. If you can place a comment on a blog that gets crawled by google 2 or more times a day it’s possible for your site to pop up within two hours of the time the comment was posted (assuming you have a navigable link to your site referenced in your blog comment page).
• Avoid posting comments on a blog that do not have anything to do with the blog topic. If you do that the owner of the blog may delete your comment (called cleaning out).
• The technique that you should use is: go to high trafficked blogs and post comments of good content material and you can often put a link in it of your own web site in exchange for providing content to their website.
• www.bradfallon.com has a blog on a page rank 6 website and he invites people to post comments.
• Ready to Blog? Want to learn more? Visit www.blogger.com (free for everyone) and/or www.moveabletype.org

Gerard LeBlond, President, www.SellInfoProductsOnline.com